What is UGC?

UGC means user-generated content: photos, videos and reviews made by people, not by the brand. In ads, it means a video that looks like an ordinary person filmed it on a phone.

UGC in plain words

A customer films themselves using your product and says what they think. That is UGC. When a brand runs that kind of video as a paid ad, it is a UGC ad.

Why brands use UGC ads

• They blend into the feed. A phone-style video looks like a post from a friend, not a commercial.
• They feel honest. A person talking about a product feels closer to a review than to an ad.
• They are easy to vary. The same product can be shown with many different hooks and angles.

Three ways to get UGC

1. Real customers: reposting what buyers share, with their permission.
2. Paid creators: hiring people to film videos, usually through a creator platform. See what UGC costs.
3. AI UGC: a real-looking person made with AI presents your product, written from your product page.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.