A UGC ad script template you can fill in

Most winning UGC ads follow the same five beats. Fill in this template, or let the Novads agent write it from your product page.

The five beats

1. Hook: one line that stops the scroll.
2. Problem: the everyday pain the viewer knows.
3. Product: what it is and how it fixes the problem.
4. Proof: one specific detail, result or review.
5. Call to action: what to do next.

Fill-in template

"[Hook]. I used to [problem], and nothing I tried worked. Then I found [product]. It [main benefit], and the best part is [specific detail]. If you [problem] too, get yours at [store]."

Example: a pet hair roller

"If you have a dog, you need to see this. I used to spend ten minutes every morning picking hair off my couch. Then I found this roller. One pass and it's clean, and it empties into the bin, no sticky sheets. Link's below if your couch looks like mine did."

Tips

• Write the way people talk, not the way ads read.
• Keep it short. Cut any line that doesn't push toward the action.
• Use one real detail from your product page; specific beats general.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.