A simple ad creative testing plan

Most ads fail. Testing is how you find the one that does not, without guessing.

Change one thing at a time

If two ads differ in hook, person and offer all at once, you cannot tell which change made the difference. Start with the hook, because it decides whether anyone watches the rest.

A simple plan

1. Pick one product. Ideally your best seller.
2. Make three to five versions with different hooks and the same body.
3. Give each the same budget and enough time to collect results.
4. Keep the winner, then test new angles against it.

What to watch

• Hook rate: how many people keep watching past the first seconds.
• Click-through: how many tap through to your page.
• Cost per purchase: the number that pays the bills.

Keep a steady supply

Winners wear out as the same people see them again. Plan to make new versions regularly, from new hooks, new angles or a new script.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.