30 UGC ad hooks that stop the scroll

The hook is the first line of your ad. If it fails, nothing after it gets seen. Here are 30 openings, sorted by angle.

Problem hooks

1. "If you [problem], you need to see this."
2. "I was so tired of [problem]."
3. "Nobody tells you this about [problem]."
4. "This is why your [thing] keeps [failing]."
5. "Stop doing [common habit] if you want [result]."

Curiosity hooks

6. "I didn't expect this to work."
7. "The [product type] nobody is talking about."
8. "I tried the viral [product] so you don't have to."
9. "Wait until you see what this does."
10. "This changed my [routine] in a week."

Curiosity hooks

11. "Before you buy a [product], watch this."
12. "Three things [product] does that most people miss."
13. "Here's the honest catch with [product]."
14. "Here's how [product] compares to the usual ones."
15. "Why people keep coming back to [product]."

Offer and price hooks

16. "Guess how much this cost."
17. "Under $[price] and it [result]."
18. "The cheapest way to [result]."
19. "I can't believe this is only $[price]."
20. "Skip the expensive [alternative]."

Identity hooks

21. "If you're a [type of person], this is for you."
22. "Every [job/role] needs one of these."
23. "For people who hate [chore]."
24. "Moms, you need this."
25. "Gift idea for the person who has everything."

List and how-to hooks

26. "Three things I wish I knew before buying [product]."
27. "How I [result] in [short time]."
28. "The easiest way to [result]."
29. "Five ways I use my [product]."
30. "Do this before you buy another [product]."

How to pick one

Don't guess. Make the same ad with three or four different hooks, run them side by side, and keep the one that holds attention. The Novads agent writes several hooks for each product so you can test them this way.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.