How much does UGC cost?

Hiring creators for UGC videos usually starts somewhere between $25 and $100 per video, before fees. Here is what each platform's own pricing page says.

Creator platform prices

Every price below was read on the platform's own pricing page on 14 November 2026. Prices change, so check the page before you buy.

Platform	Price as listed	Notes
Billo	Videos start at $99	15-second video, regular creator, basic editing. Product and shipping are extra.
Insense	UGC from $100 per video	Plans from $500 a month. Creator pay is not included, and a 7% to 20% marketplace fee applies.
JoinBrands	UGC videos $25+	Platform fee of 8% to 15% depending on plan.
Trend	$550 for up to 6 videos	About $92 per video in the smallest pack, about $69 in the largest ($3,872 for 56).

What gets added on top

Platform fees. Insense lists 7% to 20%, JoinBrands 8% to 15%.
Longer or more polished videos. Billo and Insense say longer videos, premium creators and raw-plus-edited files cost more.
Product and shipping. The creator needs your product in hand, and Billo lists this as extra.
Time. Briefing, shipping and waiting for the video to come back.

The real cost is testing

One video rarely tells you much. You learn what sells by testing several hooks and angles, which means paying for several videos per product. That is where per-video pricing adds up.

The AI route

AI UGC tools make the video without a creator, a sample or shipping. Novads plans are $110 a month (Starter) and $220 a month (Creator), and the agent writes the script, hooks and copy from your product link. A real creator still brings things AI cannot, such as a genuine personal story, so many brands use both.

How Novads does it

Paste your product link. The public page where your product is sold.
The agent reads it. Product name, photos, price, what it does and who it is for.
It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
You pick and post. Download the ads, or test several hooks against each other.

Questions

What is the cheapest UGC on a creator platform?

The lowest listed price we found was JoinBrands at $25 and up per video, before its platform fee (14 Nov 2026).

Are usage rights included?

It depends on the platform. JoinBrands says unlimited usage rights and Trend says full licensing rights; check each platform's terms.

Is AI UGC cheaper?

There is no creator, sample or shipping to pay for. Compare the monthly plan to how many videos you would otherwise buy.

Paste your product link. Your agent does the rest.

Novads reads your product page and makes UGC video ads, picture ads and ad copy for Facebook, Instagram and TikTok.

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