UGC call to action examples

The last line of a UGC ad tells people what to do next. A clear call to action turns watching into clicking.

Direct calls to action

• "Tap the link and grab yours."
• "It's on sale right now, link below."
• "Get yours before they sell out again." (only if it is true)

Soft calls to action

• "If you have the same problem, check it out."
• "I'll leave the link here for you."
• "Honestly, just try it."

How to pick one

• Cold audience (never heard of you): a soft ending often feels more natural.
• Warm audience (visited your store): be direct.
• Always one action. Two asks split attention.

The call to action is the last step of the UGC script template.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.