UGC ad examples: 6 script styles

Here are six common UGC ad styles, each with a short sample script for a made-up product, so you can see how they are built.

1. Problem and fix

"My hair was always frizzy by noon. Then I tried this serum. Two drops, and it stays smooth all day. Link's below."

2. Straight talk

"Here's this water bottle. What it does well: it keeps ice all day. The catch: it's heavy. So here's who it's for."

3. Three reasons

"Three reasons this pan lives on my stove: nothing sticks, it cleans in seconds, and it goes in the oven."

4. Unboxing feel

"Okay, let's open it. It comes with the lamp, the remote and the cable. And look how warm the light is."

5. Myth buster

"Everyone thinks you need a big gym for this. You don't. This one band gives you a full workout at home."

6. Gift

"If you have a friend who's always cold, this is the gift. Trust me."

Each style starts with a hook and ends with one action. For more openings, see 30 UGC ad hooks; to build your own, use the script template.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.