Facebook ad copy examples for product ads

Your video or picture does the stopping. The copy around it does the convincing. Here are examples for each part.

Primary text (the words above the ad)

• "Frizz by noon? Two drops of this and it stays smooth all day."
• "The pan I reach for every single night. Nothing sticks, ever."
• "Made for people who are always cold. Soft, warm, and machine washable."

Headlines (the bold line under the ad)

• "Smooth hair, all day"
• "The last pan you'll buy"
• "Your new favorite blanket"

Rules that keep copy working

• Lead with the benefit, not the product name.
• One idea per ad. Save the other benefits for other versions.
• Match the video. The text should say what the video shows.
• Keep claims true. Every claim should come from your product page.

See also Facebook ad creative ideas.

How Novads does it

1. Paste your product link. The public page where your product is sold.
2. The agent reads it. Product name, photos, price, what it does and who it is for.
3. It makes the ads. UGC-style video ads with a real-looking person, picture ads with your product, and ad copy in your brand voice.
4. You pick and post. Download the ads, or test several hooks against each other.