AI content and disclosure

Last changed: November 14, 2026.

In short: every actor on Novads is made by AI and has never used your product. You must follow each platform's AI-label and ad-label rules when you post. Novads does not decide that for you.

What is AI-made

The actors, their faces and voices, the scenes and the clips are made by AI. The actors are made-up adults, not real customers. An actor has never bought, used or tried your product. Scripts may be written with AI.

What you must do when you post

Label AI content where a platform asks. For example, TikTok and Meta ask you to mark realistic AI-made people or video. Rules differ by platform and change. Check the current rule before you post.
Label paid promotion. An AI label does not replace a paid-partnership, sponsored or ad label. Use each platform's ad tools and labels when a post promotes a product.
Do not present an actor as a real customer, reviewer or expert. A spokesperson who shows your product and says ordinary things about it is fine. A made-up customer who says they got results is a fake testimonial. In the United States that is banned by the FTC's rule on reviews and testimonials (16 CFR Part 465) and by the FTC Act, and other countries have similar laws.
Keep your claims true. An ad made with AI is not proof of anything. Have proof for every claim before you post.
Check every ad. AI can get details wrong. Do not post one that shows your product wrongly.

What we do

We write Novads' built-in scripts as a spokesperson showing and explaining the product, and we check them against our Acceptable use rules. You are the publisher of your ads. We do not promise that an ad meets any law or platform rule, or that a platform will accept it.

Actors who look like you

If you make an actor from your own photo, the photo must show only you, and you must be 18 or older. Do not use a photo of anyone else without their written consent.

The EU AI Act

Where the EU AI Act applies to you, it asks that realistic AI-made video is marked as AI-made. Treat every Novads ad as AI-generated content and mark it as such when you publish in the EU.