Acceptable use

Last changed: November 14, 2026.

This page is part of the Terms. We can refuse a script, remove an ad, and pause or close an account that breaks it, with or without warning.

Novads is for safe-for-work ads only

• No sexual or adult content, nudity, or content meant to arouse. Novads is safe for work only.
• No content that sexualizes, or shows harm to, anyone under 18. Every actor is a made-up adult.
• No gore, graphic violence, or content that promotes self-harm, terrorism or hate against a person or group.

Be honest

• No fake reviews or testimonials. An AI actor is not a customer. Do not write a script where an actor says or suggests they bought, used or got results from your product, or posts a review, rating or "customer story". The US FTC rule on reviews and testimonials (16 CFR Part 465) bans fake testimonials, including AI-made ones.
• Every claim must be true and backed up. Take special care with health, weight, money, safety, performance, results and before-and-after claims.
• Show your real product. Do not post an ad that shows its look, size, contents or results differently from what a buyer gets.
• No impersonation. Do not pretend to be another person or brand, fake a celebrity or expert endorsement, or copy another brand's ad.

Respect people and rights

• No real person's face, body or voice without their written consent. That includes celebrities, influencers and other public figures, and lookalikes or soundalikes of them. A photo of yourself is fine if you are the only person in it and you are 18 or older.
• Only add photos, logos, music, scripts and product images you own or may use.
• No deepfakes of real people, no political or election ads, and no content built to mislead about a public event.

Products we do not make ads for

Weapons, illegal drugs, adult products, gambling, tobacco and vaping, unapproved medical products or treatments, "get rich" and investment schemes, and anything else a major ad platform bans. If your product needs an approval or a license to be advertised, you must have it.

Keep the service working

• No scraping, bots or scripts that send the service questions automatically, no bulk copying of its answers, prompts or templates, and no sharing one account to get around limits.
• No trying to break, overload, reverse-engineer or get around the limits or safety checks of the service, or to make the Agent reveal its instructions.
• Do not use Novads or what it makes to build or train another AI model or product, or to build a competing service.

Reporting

To report an ad or an actor that breaks these rules, write to [email protected] with the link or a description. We look at reports within 48 hours.